About PEAK Fit | Our Story & Leadership
Built on Integrity. Driven by Community.
PEAK Fit was founded in the Flathead Valley by a team of co-owners united by a single vision: bringing safe, form-first functional training to a community we deeply care about. Backed by expert coaching and hands-on leadership, we’ve created a supportive space where everyone belongs and every personal best is celebrated.
Joe Hess
Co-Owner
Entrepreneur and fitness enthusiast, Joe Hess brings a passion for healthy living, positive energy, and years of business experience to PEAK Fit.
After being introduced to Whitefish through friends, Joe fell in love with the mountains, outdoor lifestyle, and everything Northwest Montana has to offer, eventually making Whitefish home.
A lifelong entrepreneur, Joe has built and invested in businesses across multiple industries. Locally, he’s also a partner in Whitefish Westside Market, helping transform it into a thriving neighborhood business.
Outside of work, Joe enjoys traveling, exploring the outdoors, staying active, and meeting new people.
For Joe, PEAK Fit is about more than a great workout. It’s about challenging yourself, building friendships, having fun, and leaving every class feeling better than when you walked in!
Debbie Maue
Co-Founder & Chief Operating Officer
Debbie Maue brings over 37 years of strategic leadership, entrepreneurial success, and a lifelong passion for athletics to PEAK Fit. A four-time Ironman finisher, competitive boxer, NASM Certified Personal Trainer, and Corrective Exercise Specialist, Debbie combines real-world athletic endurance with a deep understanding of functional movement and recovery.
Her diverse career spans international real estate—including founding her own firm and holding executive leadership roles across Chicago and Montana with Sotheby’s International Realty—alongside extensive philanthropic leadership. A long-time Whitefish resident, Debbie co-founded PEAK Fit to bring a premier boutique fitness experience to the Flathead Valley. As COO, she leverages her business acumen and passion for movement to oversee operations, drive growth, and deliver an exceptional member experience.
Credentials & Highlights
NASM-CPT · NASM-CES · 4x Ironman Finisher · Entrepreneur & Business Owner · International Real Estate Leader · Community & Philanthropic Leadership